are you holding yourself back?
by sandi leyva, cpa
as an accounting professional, you’re likely very talented at delivering the service you offer your clients. but when it comes to marketing and selling yourself, many of you didn’t voluntarily sign up for that part.
more on small-firm growth strategies: survey quantifies link between online reviews, revenue | major search algorithm change could affect your rankings | is your client newsletter stuck in the 1990s? | outsource or in-house? how does your marketing get done? | making content marketing part of your growth strategy | do you know your cac number? | beyond referrals: getting new clients
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many of you are resisting (kicking and screaming) marketing yourself. if that’s you, that could be why your business is slow or not growing at the rate you’d like it to.
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